Want to know a bit about PPC? Not sure where to start? We’ve got you covered.
Advertising online, via search engines or on other sites, is often charged by how many people click on an ad. Commonly referred to as PPC, Pay-Per-Click advertising is a great way to get started with online marketing.
Let’s take a look at what exactly PPC is and how it can fit into the marketing of any business looking to reach new customers.
Did you know that Google can completely remove your site from their search results?
Your site can go from getting a decent amount of traffic, increasing over time after every post, until one day, it just turns to nothing.
Without warning, your site can just disappear from Google completely.
The worst part is that you might not even know why. But Google can and will remove your whole website from the search results if you don’t consistently follow their up-to-date rules and regulations.
Retargeting has now been talked about for years in the marketing community and is now widely used by B2C companies. B2B businesses, on the other hand, have not been as quick to adapt. The main obstacle for most has been creating a long-term strategy and implementing it to acquire new leads and sales.
More recently, B2B businesses have been catching up with the B2C industry in terms of their use of retargeting. In fact, over half of all B2B businesses now use retargeting as one of their marketing tactics.
Listing your company on hundreds of online business directories can get you noticed by a much wider audience and give you that extra edge over your competitors. Many businesses are submitting their details to these directories now, but most could be greatly improved. The elements of your listing can make a difference in how visitors view you and impact your chances of success.
Price comparison websites (PCWs) are taking over. ‘There has been significant growth in the use of PCWs in recent years’, claims a report by the Financial Conduct Authority, and who can blame us? After all, if we’re in the market for a new TV, we don’t just pay full price. Instead, we’ll pick the make and model that we like and we’ll spend hours scouring the web for the very best deals. But we don’t want our customers doing that, oh no! A bit hypocritical? Absolutely. But that’s how these things work.
SEO might seem like a complicated subject, and it can be if you let it.
It doesn’t have to be, though.
The basics of search engine optimisation are actually quite simple. There’s a lot to it in terms of the smaller details, but many websites have ranked highly by just following the general rules we’ll cover in this article. You could spend hours tweaking every little piece of the code, but the difference it will make is tiny compared to the impact the basics will make.