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Spray Marketing: The Pursuit of growth.

Spray Marketing is a young, vibrant SEO & digital marketing company based in Birmingham, West Midlands. Our agency is led by experts, obsessed by data, and focused on delivering robust and transparent results for clients.

Our culture is built on the belief that with the right team of people anything is possible. Because of this, we relentlessly strive to be better in all aspects of our business. This philosophy enables us to rigorously and continuously self improve.

Search engine optimisation

Your Brand. One Place.

All our services lie within the overall strategy we formulate, meaning that all activity is geared towards achieving the goals important to our clients. This overarching digital strategy, or 'roadmap', helps us create uniform campaigns tying the complexities of the digital landscape into a coherent series of campaigns.

This is why our clients love us – they appreciate the amount of dedication and hard work which goes on behind the scenes before we present them with a simple set of solutions.   Read More »

SEO (not just in Birmingham!)

Search engine optimisation, or SEO, is often viewed as a dark art. Many SEO companies, especially in Birmingham, spend a lot of time and energy creating smoke and mirrors to cover up a lack of a knowledge and/or experience. That’s why we have a policy of full transparency in every SEO package we offer. Do you want to know what we’re doing, or what SEO positions you have obtained?

We give each of our search engine optimisation clients a login, giving them live, 24/7 access to the status of the work we are carrying out to help them obtain SEO positions. We also encourage our clients to come and visit us in our Birmingham offices.

Don’t just take our word for it though, look at a few case studies.   Read More »


Creating a website isn’t an art, nor is it science: it’s a merging of the two. Our designers in Birmingham and Manchester work relentlessly with our user experience executives to ensure a spectacular user journey; one that translates your brand to the digital canvas seamlessly. But it doesn’t stop there, a website needs to fulfil the needs of the user, as well as achieve business goals.

Whether you need a one page website, or a full blown, fully software-integrated package which lets you control your entire company from your mobile phone, we have the expertise and experience to ensure you get the very best solution for your business.   Read More »


Paid advertising represents a significant proportion of digital. Our clients receive coherent strategies to align search (including PLAs), and display (including YouTube) across multiple devices.

There’s a lot to work with in the landscape, but when we get to the more advanced strategies, we also have strong links with a number of leading Programmatic partners in the space to ensure we can take you to the next stage.

We also love bragging about the fact that our PPC services are overlooked by a multi-award winning ex-Google employee (what's he doing in Birmingham?!).   Read More »

Social Media

Creating great content for campaigns is useless if it is not seen and shared. We work with out clients to reach the right people, promoting where necessary, to ensure people are talking about them. Whether it's Facebook, Twitter, YouTube, or any other social media platform, we aim to build a bridge between our clients and their customers. We also hold monthly meetings with our clients in our Birmingham offices to ensure everyone is on the same page.

Social media isn’t just about engagement either. Over the years we’ve learnt to put strategies in place which lead to tangible results - whether it's lead generation, or actual purchases, our team can work towards those KPIs.   Read More »


This is a huge part of our process – getting traffic to your website is pointless if it does not result in goal completions. Ultimately, we want our work to maximise the effect on your bottom line.

This is where data comes in – we’ll set up and work through the various user funnels on your website, and run some data-driven A/B testing to optimise the user journey.

But it doesn’t stop there. Conversion rate optimisation is a continuous process and one which bears fruit over time. We think we're the best in Birmingham at CRO so give us a shout and lets have a chat!   Read More »

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Recent Blog Posts

How to Stop Potential Customers Comparison Shopping Online

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Price comparison websites (PCWs) are taking over. ‘There has been significant growth in the use of PCWs in recent years’, claims a report by the Financial Conduct Authority, and who can blame us? After all, if we’re in the market for a new TV, we don’t just pay full price. Instead, we’ll pick the make and model that we like and we’ll spend hours scouring the web for the very best deals. But we don’t want our customers doing that, oh no! A bit hypocritical? Absolutely. But that’s how these things work.

Continue reading “How to Stop Potential Customers Comparison Shopping Online”

Consistent Messaging & Its Importance Across Multiple Communication Channels

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We all know the benefits of multichannel marketing – increased exposure and access to wider demographics, for example – yet many of us are failing to create an effective multichannel marketing strategy. Why? It all comes down to inconsistencies across the channels.

Continue reading “Consistent Messaging & Its Importance Across Multiple Communication Channels”

5 Advanced Conversion Rate Optimisation Methods to Increase Sales

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Whether it’s making a purchase or signing up for a newsletter, we measure campaign success via conversion, or action taken by the user. So what are the best ways to optimise for conversion?


Continue reading “5 Advanced Conversion Rate Optimisation Methods to Increase Sales”

Online Influencers & Their Role in Social Media Platform Success

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Social media platforms are now a very ordinary part of life, and even the newcomers to the social media world are already showing huge promise. Snapchat, for example, has over 100 million daily active users, while Vine boasts around 200 million users per month! Networks like this grew extensively because they were in the right place at the right time; we were at a point when real time content was a top priority.

Continue reading “Online Influencers & Their Role in Social Media Platform Success”

Why Brand Measurement Matters in a Programmatic World

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Figuring out ways to take shortcuts is one of life’s joys. We use electric toothbrushes so we don’t have to expend all that energy moving our hand, we use Roombas so that we don’t have to vacuum our carpets manually, and we’re even starting to become a little lazy when it comes to advertising. It’s estimated that up to 80 percent of advertising budgets in the UK will be allocated for programmatic, or automated, marketing by 2018, and it seems we’re in an increasingly programmatic world. Continue reading “Why Brand Measurement Matters in a Programmatic World”


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What Is Text to HTML Ratio?

Firstly it’s worth explaining text to HTML ratio. All websites have a certain amount of back-end ‘HTML’ code, used by the developer, and a certain amount of standard text, visible to site visitors. The amount of text in proportion to the amount of HTML is the ‘text to HTML ratio’.