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Spray Marketing: The Pursuit of growth.

Spray Marketing is a young, vibrant SEO & digital marketing company based in Birmingham, West Midlands. Our agency is led by experts, obsessed by data, and focused on delivering robust and transparent results for clients.

Our culture is built on the belief that with the right team of people anything is possible. Because of this, we relentlessly strive to be better in all aspects of our business. This philosophy enables us to rigorously and continuously self improve.








Search engine optimisation

Your Brand. One Place.

All our services lie within the overall strategy we formulate, meaning that all activity is geared towards achieving the goals important to our clients. This overarching digital strategy, or 'roadmap', helps us create uniform campaigns tying the complexities of the digital landscape into a coherent series of campaigns.

This is why our clients love us – they appreciate the amount of dedication and hard work which goes on behind the scenes before we present them with a simple set of solutions.   Read More »

SEO (not just in Birmingham!)

Search engine optimisation, or SEO, is often viewed as a dark art. Many SEO companies, especially in Birmingham, spend a lot of time and energy creating smoke and mirrors to cover up a lack of a knowledge and/or experience. That’s why we have a policy of full transparency in every SEO package we offer. Do you want to know what we’re doing, or what SEO positions you have obtained?

We give each of our search engine optimisation clients a login, giving them live, 24/7 access to the status of the work we are carrying out to help them obtain SEO positions. We also encourage our clients to come and visit us in our Birmingham offices.

Don’t just take our word for it though, look at a few case studies.   Read More »

Development

Creating a website isn’t an art, nor is it science: it’s a merging of the two. Our designers in Birmingham and Manchester work relentlessly with our user experience executives to ensure a spectacular user journey; one that translates your brand to the digital canvas seamlessly. But it doesn’t stop there, a website needs to fulfil the needs of the user, as well as achieve business goals.

Whether you need a one page website, or a full blown, fully software-integrated package which lets you control your entire company from your mobile phone, we have the expertise and experience to ensure you get the very best solution for your business.   Read More »

PPC

Paid advertising represents a significant proportion of digital. Our clients receive coherent strategies to align search (including PLAs), and display (including YouTube) across multiple devices.

There’s a lot to work with in the landscape, but when we get to the more advanced strategies, we also have strong links with a number of leading Programmatic partners in the space to ensure we can take you to the next stage.

We also love bragging about the fact that our PPC services are overlooked by a multi-award winning ex-Google employee (what's he doing in Birmingham?!).   Read More »

Social Media

Creating great content for campaigns is useless if it is not seen and shared. We work with out clients to reach the right people, promoting where necessary, to ensure people are talking about them. Whether it's Facebook, Twitter, YouTube, or any other social media platform, we aim to build a bridge between our clients and their customers. We also hold monthly meetings with our clients in our Birmingham offices to ensure everyone is on the same page.

Social media isn’t just about engagement either. Over the years we’ve learnt to put strategies in place which lead to tangible results - whether it's lead generation, or actual purchases, our team can work towards those KPIs.   Read More »

Conversion

This is a huge part of our process – getting traffic to your website is pointless if it does not result in goal completions. Ultimately, we want our work to maximise the effect on your bottom line.

This is where data comes in – we’ll set up and work through the various user funnels on your website, and run some data-driven A/B testing to optimise the user journey.

But it doesn’t stop there. Conversion rate optimisation is a continuous process and one which bears fruit over time. We think we're the best in Birmingham at CRO so give us a shout and lets have a chat!   Read More »

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Recent Blog Posts

PPC Marketing Explained – Get to Know the Basics of Advertising With Google

Posted on Categories PPC

Want to know a bit about PPC? Not sure where to start? We’ve got you covered.

Advertising online, via search engines or on other sites, is often charged by how many people click on an ad. Commonly referred to as PPC, Pay-Per-Click advertising is a great way to get started with online marketing.

Let’s take a look at what exactly PPC is and how it can fit into the marketing of any business looking to reach new customers.

Continue reading “PPC Marketing Explained – Get to Know the Basics of Advertising With Google”

6 Big Mistakes That Will Get Your Site Banished From Google

Posted on Categories SEO

Did you know that Google can completely remove your site from their search results?

Your site can go from getting a decent amount of traffic, increasing over time after every post, until one day, it just turns to nothing.

Without warning, your site can just disappear from Google completely.

The worst part is that you might not even know why. But Google can and will remove your whole website from the search results if you don’t consistently follow their up-to-date rules and regulations.

Continue reading “6 Big Mistakes That Will Get Your Site Banished From Google”

4 Tips to Make the Most of Retargeting and Build Acquisition Rates

Posted on Categories Branding, PPC

Retargeting has now been talked about for years in the marketing community and is now widely used by B2C companies. B2B businesses, on the other hand, have not been as quick to adapt. The main obstacle for most has been creating a long-term strategy and implementing it to acquire new leads and sales.

More recently, B2B businesses have been catching up with the B2C industry in terms of their use of retargeting. In fact, over half of all B2B businesses now use retargeting as one of their marketing tactics.

Continue reading “4 Tips to Make the Most of Retargeting and Build Acquisition Rates”

Making the Most of Business Directories – How to List Your Company the Right Way

Posted on Categories Local SEO

Listing your company on hundreds of online business directories can get you noticed by a much wider audience and give you that extra edge over your competitors. Many businesses are submitting their details to these directories now, but most could be greatly improved. The elements of your listing can make a difference in how visitors view you and impact your chances of success.

Continue reading “Making the Most of Business Directories – How to List Your Company the Right Way”

How to Stop Potential Customers Comparison Shopping Online

Posted on Categories UncategorisedTags

Price comparison websites (PCWs) are taking over. ‘There has been significant growth in the use of PCWs in recent years’, claims a report by the Financial Conduct Authority, and who can blame us? After all, if we’re in the market for a new TV, we don’t just pay full price. Instead, we’ll pick the make and model that we like and we’ll spend hours scouring the web for the very best deals. But we don’t want our customers doing that, oh no! A bit hypocritical? Absolutely. But that’s how these things work.

Continue reading “How to Stop Potential Customers Comparison Shopping Online”

The 5-Step Strategy for Everlasting SEO Succes

Posted on Categories Content strategy, Local SEO, SEO

SEO might seem like a complicated subject, and it can be if you let it.

It doesn’t have to be, though.

 

The basics of search engine optimisation are actually quite simple. There’s a lot to it in terms of the smaller details, but many websites have ranked highly by just following the general rules we’ll cover in this article. You could spend hours tweaking every little piece of the code, but the difference it will make is tiny compared to the impact the basics will make.

Continue reading “The 5-Step Strategy for Everlasting SEO Succes”