SEARCH MARKETING DONE RIGHT.

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Spray Marketing: The Pursuit of growth.

Spray Marketing is a young, vibrant SEO & digital marketing company based in Birmingham, West Midlands. Our agency is led by experts, obsessed by data, and focused on delivering robust and transparent results for clients.

Our culture is built on the belief that with the right team of people anything is possible. Because of this, we relentlessly strive to be better in all aspects of our business. This philosophy enables us to rigorously and continuously self improve.








Search engine optimisation

Your Brand. One Place.

All our services lie within the overall strategy we formulate, meaning that all activity is geared towards achieving the goals important to our clients. This overarching digital strategy, or 'roadmap', helps us create uniform campaigns tying the complexities of the digital landscape into a coherent series of campaigns.

This is why our clients love us – they appreciate the amount of dedication and hard work which goes on behind the scenes before we present them with a simple set of solutions.   Read More »

SEO (not just in Birmingham!)

Search engine optimisation, or SEO, is often viewed as a dark art. Many SEO companies, especially in Birmingham, spend a lot of time and energy creating smoke and mirrors to cover up a lack of a knowledge and/or experience. That’s why we have a policy of full transparency in every SEO package we offer. Do you want to know what we’re doing, or what SEO positions you have obtained?

We give each of our search engine optimisation clients a login, giving them live, 24/7 access to the status of the work we are carrying out to help them obtain SEO positions. We also encourage our clients to come and visit us in our Birmingham offices.

Don’t just take our word for it though, look at a few case studies.   Read More »

Development

Creating a website isn’t an art, nor is it science: it’s a merging of the two. Our designers in Birmingham and Manchester work relentlessly with our user experience executives to ensure a spectacular user journey; one that translates your brand to the digital canvas seamlessly. But it doesn’t stop there, a website needs to fulfil the needs of the user, as well as achieve business goals.

Whether you need a one page website, or a full blown, fully software-integrated package which lets you control your entire company from your mobile phone, we have the expertise and experience to ensure you get the very best solution for your business.   Read More »

PPC

Paid advertising represents a significant proportion of digital. Our clients receive coherent strategies to align search (including PLAs), and display (including YouTube) across multiple devices.

There’s a lot to work with in the landscape, but when we get to the more advanced strategies, we also have strong links with a number of leading Programmatic partners in the space to ensure we can take you to the next stage.

We also love bragging about the fact that our PPC services are overlooked by a multi-award winning ex-Google employee (what's he doing in Birmingham?!).   Read More »

Social Media

Creating great content for campaigns is useless if it is not seen and shared. We work with out clients to reach the right people, promoting where necessary, to ensure people are talking about them. Whether it's Facebook, Twitter, YouTube, or any other social media platform, we aim to build a bridge between our clients and their customers. We also hold monthly meetings with our clients in our Birmingham offices to ensure everyone is on the same page.

Social media isn’t just about engagement either. Over the years we’ve learnt to put strategies in place which lead to tangible results - whether it's lead generation, or actual purchases, our team can work towards those KPIs.   Read More »

Conversion

This is a huge part of our process – getting traffic to your website is pointless if it does not result in goal completions. Ultimately, we want our work to maximise the effect on your bottom line.

This is where data comes in – we’ll set up and work through the various user funnels on your website, and run some data-driven A/B testing to optimise the user journey.

But it doesn’t stop there. Conversion rate optimisation is a continuous process and one which bears fruit over time. We think we're the best in Birmingham at CRO so give us a shout and lets have a chat!   Read More »

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Recent Blog Posts

The Best Platform for Selling Online – WordPress Vs. Magento

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Setting up a new e-commerce store, or turning your current site into a store can be overwhelming. There are many options to sell products online and it can be hard to pick if you don’t know the differences.

Magento (owned by eBay), and WordPress (usually WooCommerce) are the two most popular choices. They are both made for a similar purpose, but there are clear differences between them. The main things are development skill and flexibility of use. WordPress is easier for beginners, but Magento has some extra features.

Let’s take a look at the full strengths and weaknesses of both.

 

WordPress Vs. Magento – A Quick Comparison

Both Magento and WordPress are built with similar functions. You can customise both with themes, plug-ins, and plenty of other features including SEO. They are both content-management-systems, meaning they allow you to add, edit, and organise content. The main difference is purpose – WordPress is more for content, Magento is for eCommerce.

 

WordPress

WordPress started as a blogging platform and has now evolved into a full-blown content management system. It powers at least 25% of all websites on the internet – the most popular CMS in the world. Even the owner of Magento – eBay uses WordPress for their blogs. As well as being simple to understand, it is known for having a large number of plug-ins for almost any purpose. Being an open-source platform, they allow anyone to create and use their own themes as well.

To use WordPress as an e-commerce store, you will need to use a third-party plug-in. The most popular option by far is WooCommerce, currently used by 80% of e-commerce stores on WP. It allows customers to rate products, filter by one category, and see best-selling products. For anything more complex, you will need extra plug-ins or to use something like Magento.

Magento

As well as WordPress, Magento is also an open source platform. People can create extensions to add extra functionality and customisation to their online stores. It is used by many small businesses as well as some of the most popular retailers in the world.

With Magento, there is more choice of features and more freedom to customise details of the sites. Other features include managing multiple stores, built-in SEO, mobile commerce, marketing, and report generation. You can also create menus, categories, and content pages like in Wordpress.

Another popular benefit to using Magento is the security it provides. Using 3rd party plug-ins on WordPress can introduce flaws.

The main drawback is the learning curve. It’s likely not worth learning it yourself as it’s a bit more complex and could take a lot longer to use.

 

Ask yourself the following:

  • Do you want to show more than 500 products?
  • Are you expecting a large amount of traffic from the start?

If your answer to both of these was yes, you may want to consider using Magento.

  • Do you need minimal theme customisation?
  • Will you want a lot of content on your site?

If you answered yes to these two questions, WordPress may be better for you.

 

The Third Option – Combining WordPress and Magento

Combining WordPress and Magento can bring you the benefits of both. If you set up a Magento store and connect a WordPress blog to it, you can host content and products on the same site. Giving information on your blog can help guide customers and point them to the best products for them. This allows you to give visitors the best of both by making the most of both platforms. You can even manage your blog using the backend interface in Magento.

 

Conclusion

The differences between the two platforms should now be clear. Magento is the recommended option to run an online store, but is harder to understand. As it stands, WordPress is set up as a content-based platform. In the future, there may be better features for selling products, but right now, it is not optimised to do so.

It all comes down to what the purpose of your site is and how much you value optimising it for a purpose. Think about the intended purpose of each platform, and how much time and money you are willing to spend.

Images Are The Making Of Social Media

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We know content is king – people will always want something informative/interesting/funny or relevant to read. But how do you keep readers engaged in a piece of long copy?

Continue reading “Images Are The Making Of Social Media”

Logo, Brand, and Identity – What’s the Difference?

Posted on Categories Logo Design

There are 3 things that make up the image of a business, but these are often confused and blurred together.

Branding, identity, and logo design are all integral to a memorable and trustworthy business. They are what first comes to mind when anyone thinks of your business, and each of them holds a huge weight.

Continue reading “Logo, Brand, and Identity – What’s the Difference?”

The 4-Step Process of Creating a Successful Facebook Strategy

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Is your Facebook marketing doing what you want it to do?

Do you know what the return on your social media efforts is?

If you’re not entirely sure, maybe you should rethink your strategy. You do have a strategy… right?

Continue reading “The 4-Step Process of Creating a Successful Facebook Strategy”

How to Build Trust and Guide Visitors With Website Design

Posted on Categories Web Design

The design of a website is not just there to make it look pretty and colourful. It affects the perception of your brand and is a large factor for anyone deciding who to do business with.

Web design provides a complete experience for the user and affects how simple it is to find what they want. Last time you tried to find something on Google, how long did it take you?

Continue reading “How to Build Trust and Guide Visitors With Website Design”

9 Reasons Why Your Business Needs A Video Strategy

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In an age where the majority of people turn to video for their information and entertainment, any business that overlooks the importance of this medium, is no doubt missing out. In short, video is the future of content marketing, as it’s peerless.

Continue reading “9 Reasons Why Your Business Needs A Video Strategy”