How Good Website Design Creates Good SEO Results

Posted on Categories Uncategorised

Everyone wants to be on the first page of Google when someone is searching for what they offer. It’s the holy grail (and let’s face it – past page two and you’re toast). But how to get there?

There are a combination of factors – some harder than others to crack, but the most basic, intrinsic and vital one of them all, is good web design. That doesn’t necessarily mean the visuals of the site (although of course, it does have to look the job), but rather the design of the ‘mechanics’ behind the scenes. How the site operates, and this should always, always be with SEO in mind.

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Google Algorithms – Panda, Penguin and Hummingbird Explained

Posted on Categories SEO

Making Google work for you means understanding how its search mechanisms function. Known in the business as algorithms, these are complicated programs that crawl the information on the web, seeking out what someone is looking for, marrying up bits of data to provide the closest answer to their search.

 

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6 Ways To Optimise Your Conversion Rates

Posted on Categories Uncategorised

(Or in other words – keep people onboard your site and hopefully buying).

 

We’ve all heard of search engine optimisation (SEO), but what about conversion rate optimisation (CRO)? The art of converting browsers into new customers and buyers.

CRO has gradually crept to the forefront and is now equally as important to an operational site as SEO. Indeed – you can be sure that if you’re not optimising, but your competitors are – then you’re missing out.

Here are some great ways to improve your conversion rates sooner rather than later

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PPC Marketing Explained – Get to Know the Basics of Advertising With Google

Posted on Categories PPC

Want to know a bit about PPC? Not sure where to start? We’ve got you covered.

Advertising online, via search engines or on other sites, is often charged by how many people click on an ad. Commonly referred to as PPC, Pay-Per-Click advertising is a great way to get started with online marketing.

Let’s take a look at what exactly PPC is and how it can fit into the marketing of any business looking to reach new customers.

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6 Big Mistakes That Will Get Your Site Banished From Google

Posted on Categories SEO

Did you know that Google can completely remove your site from their search results?

Your site can go from getting a decent amount of traffic, increasing over time after every post, until one day, it just turns to nothing.

Without warning, your site can just disappear from Google completely.

The worst part is that you might not even know why. But Google can and will remove your whole website from the search results if you don’t consistently follow their up-to-date rules and regulations.

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4 Tips to Make the Most of Remarketing and Build Acquisition Rates

Posted on Categories Branding, PPC

Retargeting has now been talked about for years in the marketing community and is now widely used by B2C companies. B2B businesses, on the other hand, have not been as quick to adapt. The main obstacle for most has been creating a long-term strategy and implementing it to acquire new leads and sales.

More recently, B2B businesses have been catching up with the B2C industry in terms of their use of retargeting. In fact, over half of all B2B businesses now use retargeting as one of their marketing tactics.

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Making the Most of Business Directories – How to List Your Company the Right Way

Posted on Categories Local SEO

Listing your company on hundreds of online business directories can get you noticed by a much wider audience and give you that extra edge over your competitors. Many businesses are submitting their details to these directories now, but most could be greatly improved. The elements of your listing can make a difference in how visitors view you and impact your chances of success.

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How to Stop Potential Customers Comparison Shopping Online

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Price comparison websites (PCWs) are taking over. ‘There has been significant growth in the use of PCWs in recent years’, claims a report by the Financial Conduct Authority, and who can blame us? After all, if we’re in the market for a new TV, we don’t just pay full price. Instead, we’ll pick the make and model that we like and we’ll spend hours scouring the web for the very best deals. But we don’t want our customers doing that, oh no! A bit hypocritical? Absolutely. But that’s how these things work.

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The 5-Step Strategy for Everlasting SEO Succes

Posted on Categories Content strategy, Local SEO, SEO

SEO might seem like a complicated subject, and it can be if you let it.

It doesn’t have to be, though.

 

The basics of search engine optimisation are actually quite simple. There’s a lot to it in terms of the smaller details, but many websites have ranked highly by just following the general rules we’ll cover in this article. You could spend hours tweaking every little piece of the code, but the difference it will make is tiny compared to the impact the basics will make.

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Consistent Messaging & Its Importance Across Multiple Communication Channels

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We all know the benefits of multichannel marketing – increased exposure and access to wider demographics, for example – yet many of us are failing to create an effective multichannel marketing strategy. Why? It all comes down to inconsistencies across the channels.

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