PPC Marketing Explained – Get to Know the Basics of Advertising With Google

Posted on Categories PPC

Want to know a bit about PPC? Not sure where to start? We’ve got you covered.

Advertising online, via search engines or on other sites, is often charged by how many people click on an ad. Commonly referred to as PPC, Pay-Per-Click advertising is a great way to get started with online marketing.

Let’s take a look at what exactly PPC is and how it can fit into the marketing of any business looking to reach new customers.

Continue reading “PPC Marketing Explained – Get to Know the Basics of Advertising With Google”

4 Tips to Make the Most of Remarketing and Build Acquisition Rates

Posted on Categories Branding, PPC

Retargeting has now been talked about for years in the marketing community and is now widely used by B2C companies. B2B businesses, on the other hand, have not been as quick to adapt. The main obstacle for most has been creating a long-term strategy and implementing it to acquire new leads and sales.

More recently, B2B businesses have been catching up with the B2C industry in terms of their use of retargeting. In fact, over half of all B2B businesses now use retargeting as one of their marketing tactics.

Continue reading “4 Tips to Make the Most of Remarketing and Build Acquisition Rates”