The Best Platform for Selling Online – WordPress Vs. Magento

Posted on Categories Uncategorised

Setting up a new e-commerce store, or turning your current site into a store can be overwhelming. There are many options to sell products online and it can be hard to pick if you don’t know the differences.

Magento (owned by eBay), and WordPress (usually WooCommerce) are the two most popular choices. They are both made for a similar purpose, but there are clear differences between them. The main things are development skill and flexibility of use. WordPress is easier for beginners, but Magento has some extra features.

Let’s take a look at the full strengths and weaknesses of both.


WordPress Vs. Magento – A Quick Comparison

Both Magento and WordPress are built with similar functions. You can customise both with themes, plug-ins, and plenty of other features including SEO. They are both content-management-systems, meaning they allow you to add, edit, and organise content. The main difference is purpose – WordPress is more for content, Magento is for eCommerce.



WordPress started as a blogging platform and has now evolved into a full-blown content management system. It powers at least 25% of all websites on the internet – the most popular CMS in the world. Even the owner of Magento – eBay uses WordPress for their blogs. As well as being simple to understand, it is known for having a large number of plug-ins for almost any purpose. Being an open-source platform, they allow anyone to create and use their own themes as well.

To use WordPress as an e-commerce store, you will need to use a third-party plug-in. The most popular option by far is WooCommerce, currently used by 80% of e-commerce stores on WP. It allows customers to rate products, filter by one category, and see best-selling products. For anything more complex, you will need extra plug-ins or to use something like Magento.


As well as WordPress, Magento is also an open source platform. People can create extensions to add extra functionality and customisation to their online stores. It is used by many small businesses as well as some of the most popular retailers in the world.

With Magento, there is more choice of features and more freedom to customise details of the sites. Other features include managing multiple stores, built-in SEO, mobile commerce, marketing, and report generation. You can also create menus, categories, and content pages like in Wordpress.

Another popular benefit to using Magento is the security it provides. Using 3rd party plug-ins on WordPress can introduce flaws.

The main drawback is the learning curve. It’s likely not worth learning it yourself as it’s a bit more complex and could take a lot longer to use.


Ask yourself the following:

  • Do you want to show more than 500 products?
  • Are you expecting a large amount of traffic from the start?

If your answer to both of these was yes, you may want to consider using Magento.

  • Do you need minimal theme customisation?
  • Will you want a lot of content on your site?

If you answered yes to these two questions, WordPress may be better for you.


The Third Option – Combining WordPress and Magento

Combining WordPress and Magento can bring you the benefits of both. If you set up a Magento store and connect a WordPress blog to it, you can host content and products on the same site. Giving information on your blog can help guide customers and point them to the best products for them. This allows you to give visitors the best of both by making the most of both platforms. You can even manage your blog using the backend interface in Magento.



The differences between the two platforms should now be clear. Magento is the recommended option to run an online store, but is harder to understand. As it stands, WordPress is set up as a content-based platform. In the future, there may be better features for selling products, but right now, it is not optimised to do so.

It all comes down to what the purpose of your site is and how much you value optimising it for a purpose. Think about the intended purpose of each platform, and how much time and money you are willing to spend.

Images Are The Making Of Social Media

Posted on Categories Uncategorised

We know content is king – people will always want something informative/interesting/funny or relevant to read. But how do you keep readers engaged in a piece of long copy?

Continue reading “Images Are The Making Of Social Media”

The 4-Step Process of Creating a Successful Facebook Strategy

Posted on Categories Uncategorised

Is your Facebook marketing doing what you want it to do?

Do you know what the return on your social media efforts is?

If you’re not entirely sure, maybe you should rethink your strategy. You do have a strategy… right?

Continue reading “The 4-Step Process of Creating a Successful Facebook Strategy”

9 Reasons Why Your Business Needs A Video Strategy

Posted on Categories Uncategorised

In an age where the majority of people turn to video for their information and entertainment, any business that overlooks the importance of this medium, is no doubt missing out. In short, video is the future of content marketing, as it’s peerless.

Continue reading “9 Reasons Why Your Business Needs A Video Strategy”

Use Featured Snippets To Rank Above #1 Organic Listing On Google!

Posted on Categories Uncategorised

Featured snippets is an amazingly simple strategy, that’s often overlooked when considering overall website SEO. And it’s also a very easy strategy to implement.

Continue reading “Use Featured Snippets To Rank Above #1 Organic Listing On Google!”

Earned, Owned, and Paid Media. What’s The Difference?

Posted on Categories Uncategorised

You may have heard of these three terms, or not. But if you have any kind of business-orientated website or social media, then taking a small amount of time out to understand the difference, and how each one interacts with the other, is vital.

Continue reading “Earned, Owned, and Paid Media. What’s The Difference?”

Harnessing The Power of Branding In Content Outreach

Posted on Categories Uncategorised

What Is Content Outreach?

Whilst some blogs are written just for personal satisfaction and entertainment, others have garnered keen followers from all over the world, on a huge variety of subjects.
Popular bloggers often find themselves in the heady situation of being able to influence buyers’ decisions. For example – – a beauty blogger who is so influential now, even editors of top beauty magazines rush out to buy her recommendations!

If you have something to promote, then it’s vital to team up with a partner in order to get your message out to the public. Choose your outreach partner well, and you can piggyback off their credibility and profile, in order to improve yours.

Continue reading “Harnessing The Power of Branding In Content Outreach”

Grow your business email list today!

Posted on Categories Uncategorised

If you want to avoid ever-changing algorithms, and really know the impact of your marketing efforts, then it’s time to put grow your email list!

Despite every other channel and outlet, from social media through to competitions, an email newsletter still rates as one of the best ways to create impact through your marketing. Think about it logically – it’s a universal and direct line of communication. And providing you keep a clean and regularly-updated database of addresses, you know exactly where it’s heading – to the people you want to see it!

Continue reading “Grow your business email list today!”

How Good Website Design Creates Good SEO Results

Posted on Categories Uncategorised

Everyone wants to be on the first page of Google when someone is searching for what they offer. It’s the holy grail (and let’s face it – past page two and you’re toast). But how to get there?

There are a combination of factors – some harder than others to crack, but the most basic, intrinsic and vital one of them all, is good web design. That doesn’t necessarily mean the visuals of the site (although of course, it does have to look the job), but rather the design of the ‘mechanics’ behind the scenes. How the site operates, and this should always, always be with SEO in mind.

Continue reading “How Good Website Design Creates Good SEO Results”

6 Ways To Optimise Your Conversion Rates

Posted on Categories Uncategorised

(Or in other words – keep people onboard your site and hopefully buying).


We’ve all heard of search engine optimisation (SEO), but what about conversion rate optimisation (CRO)? The art of converting browsers into new customers and buyers.

CRO has gradually crept to the forefront and is now equally as important to an operational site as SEO. Indeed – you can be sure that if you’re not optimising, but your competitors are – then you’re missing out.

Here are some great ways to improve your conversion rates sooner rather than later

  Continue reading “6 Ways To Optimise Your Conversion Rates”