If you want to avoid ever-changing algorithms, and really know the impact of your marketing efforts, then it’s time to put grow your email list!
Despite every other channel and outlet, from social media through to competitions, an email newsletter still rates as one of the best ways to create impact through your marketing. Think about it logically – it’s a universal and direct line of communication. And providing you keep a clean and regularly-updated database of addresses, you know exactly where it’s heading – to the people you want to see it!
Everyone wants to be on the first page of Google when someone is searching for what they offer. It’s the holy grail (and let’s face it – past page two and you’re toast). But how to get there?
There are a combination of factors – some harder than others to crack, but the most basic, intrinsic and vital one of them all, is good web design. That doesn’t necessarily mean the visuals of the site (although of course, it does have to look the job), but rather the design of the ‘mechanics’ behind the scenes. How the site operates, and this should always, always be with SEO in mind.
(Or in other words – keep people onboard your site and hopefully buying).
We’ve all heard of search engine optimisation (SEO), but what about conversion rate optimisation (CRO)? The art of converting browsers into new customers and buyers.
CRO has gradually crept to the forefront and is now equally as important to an operational site as SEO. Indeed – you can be sure that if you’re not optimising, but your competitors are – then you’re missing out.
Here are some great ways to improve your conversion rates sooner rather than later
Price comparison websites (PCWs) are taking over. ‘There has been significant growth in the use of PCWs in recent years’, claims a report by the Financial Conduct Authority, and who can blame us? After all, if we’re in the market for a new TV, we don’t just pay full price. Instead, we’ll pick the make and model that we like and we’ll spend hours scouring the web for the very best deals. But we don’t want our customers doing that, oh no! A bit hypocritical? Absolutely. But that’s how these things work.
We all know the benefits of multichannel marketing – increased exposure and access to wider demographics, for example – yet many of us are failing to create an effective multichannel marketing strategy. Why? It all comes down to inconsistencies across the channels.
Social media platforms are now a very ordinary part of life, and even the newcomers to the social media world are already showing huge promise. Snapchat, for example, has over 100 million daily active users, while Vine boasts around 200 million users per month! Networks like this grew extensively because they were in the right place at the right time; we were at a point when real time content was a top priority.
Figuring out ways to take shortcuts is one of life’s joys. We use electric toothbrushes so we don’t have to expend all that energy moving our hand, we use Roombas so that we don’t have to vacuum our carpets manually, and we’re even starting to become a little lazy when it comes to advertising. It’s estimated that up to 80 percent of advertising budgets in the UK will be allocated for programmatic, or automated, marketing by 2018, and it seems we’re in an increasingly programmatic world. Continue reading “Why Brand Measurement Matters in a Programmatic World”
Firstly it’s worth explaining text to HTML ratio. All websites have a certain amount of back-end ‘HTML’ code, used by the developer, and a certain amount of standard text, visible to site visitors. The amount of text in proportion to the amount of HTML is the ‘text to HTML ratio’.
As a small business (whether Birmingham based or not!) it is vital that you get on to various social media platforms and get your name out there! By that I mean providing people with regular, shareable posts which will ultimately increase your following. Although it’s important to promote your business and aim for more sales, this isn’t the only thing your social media accounts should be about! To build your social following and grow your business, it is vital to balance promoting yourself and providing interesting content – here are some ideas of how to do this successfully: