Grow your business email list today!

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If you want to avoid ever-changing algorithms, and really know the impact of your marketing efforts, then it’s time to put grow your email list!

Despite every other channel and outlet, from social media through to competitions, an email newsletter still rates as one of the best ways to create impact through your marketing. Think about it logically – it’s a universal and direct line of communication. And providing you keep a clean and regularly-updated database of addresses, you know exactly where it’s heading – to the people you want to see it!

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How Good Website Design Creates Good SEO Results

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Everyone wants to be on the first page of Google when someone is searching for what they offer. It’s the holy grail (and let’s face it – past page two and you’re toast). But how to get there?

There are a combination of factors – some harder than others to crack, but the most basic, intrinsic and vital one of them all, is good web design. That doesn’t necessarily mean the visuals of the site (although of course, it does have to look the job), but rather the design of the ‘mechanics’ behind the scenes. How the site operates, and this should always, always be with SEO in mind.

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Google Algorithms – Panda, Penguin and Hummingbird Explained

Posted on Categories SEO

Making Google work for you means understanding how its search mechanisms function. Known in the business as algorithms, these are complicated programs that crawl the information on the web, seeking out what someone is looking for, marrying up bits of data to provide the closest answer to their search.

 

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6 Ways To Optimise Your Conversion Rates

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(Or in other words – keep people onboard your site and hopefully buying).

 

We’ve all heard of search engine optimisation (SEO), but what about conversion rate optimisation (CRO)? The art of converting browsers into new customers and buyers.

CRO has gradually crept to the forefront and is now equally as important to an operational site as SEO. Indeed – you can be sure that if you’re not optimising, but your competitors are – then you’re missing out.

Here are some great ways to improve your conversion rates sooner rather than later

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PPC Marketing Explained – Get to Know the Basics of Advertising With Google

Posted on Categories PPC

Want to know a bit about PPC? Not sure where to start? We’ve got you covered.

Advertising online, via search engines or on other sites, is often charged by how many people click on an ad. Commonly referred to as PPC, Pay-Per-Click advertising is a great way to get started with online marketing.

Let’s take a look at what exactly PPC is and how it can fit into the marketing of any business looking to reach new customers.

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6 Big Mistakes That Will Get Your Site Banished From Google

Posted on Categories SEO

Did you know that Google can completely remove your site from their search results?

Your site can go from getting a decent amount of traffic, increasing over time after every post, until one day, it just turns to nothing.

Without warning, your site can just disappear from Google completely.

The worst part is that you might not even know why. But Google can and will remove your whole website from the search results if you don’t consistently follow their up-to-date rules and regulations.

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