You would never go on holiday without first checking online reviews of the resort on websites like TripAdvisor – so why would you use any other service without knowing whether they are trustworthy?
Do People Wait? How Load Time Affects Your Site
People generally don’t like waiting for anything at all. Don’t believe me? Wait at the traffic lights when they turn green and see how long it takes for people to start beeping their horns and get red in the face. Probably about 5 seconds.
When it comes to browsing on their phone, they are even more impatient!