SEO page titles are essential for many reasons. They are key indicators to Google what your page is all about, they need to be attractive to users as this can often be the difference between someone clicking on your page in a SERP or not. Ultimately the difference between you making money or your competitors making money. Not all page titles should be the same as they serve different purposes, however, they should always be search engine and user-friendly. For the purpose of this guide, I’ll split it into SEO titles for eCommerce sites and news/blog sites.