Figuring out ways to take shortcuts is one of life’s joys. We use electric toothbrushes so we don’t have to expend all that energy moving our hand, we use Roombas so that we don’t have to vacuum our carpets manually, and we’re even starting to become a little lazy when it comes to advertising. It’s estimated that up to 80 percent of advertising budgets in the UK will be allocated for programmatic, or automated, marketing by 2018, and it seems we’re in an increasingly programmatic world. Continue reading “Why Brand Measurement Matters in a Programmatic World”
How Your Site Can Get Hit by the Panda and Penguin Algorithms
Most people know that a top ranking on Google will get you a lot of exposure and traffic. That’s why companies now spend so much on SEO and advert. Over time, Google has updated their algorithms to make sure they only let high-quality sites get to those top few positions on the search results.