(Or in other words – keep people onboard your site and hopefully buying).
We’ve all heard of search engine optimisation (SEO), but what about conversion rate optimisation (CRO)? The art of converting browsers into new customers and buyers.
CRO has gradually crept to the forefront and is now equally as important to an operational site as SEO. Indeed – you can be sure that if you’re not optimising, but your competitors are – then you’re missing out.
Here are some great ways to improve your conversion rates sooner rather than later