Everyone wants to be on the first page of Google when someone is searching for what they offer. It’s the holy grail (and let’s face it – past page two and you’re toast). But how to get there?
There are a combination of factors – some harder than others to crack, but the most basic, intrinsic and vital one of them all, is good web design. That doesn’t necessarily mean the visuals of the site (although of course, it does have to look the job), but rather the design of the ‘mechanics’ behind the scenes. How the site operates, and this should always, always be with SEO in mind.