SEO might seem like a complicated subject, and it can be if you let it.
It doesn’t have to be, though.
The basics of search engine optimisation are actually quite simple. There’s a lot to it in terms of the smaller details, but many websites have ranked highly by just following the general rules we’ll cover in this article. You could spend hours tweaking every little piece of the code, but the difference it will make is tiny compared to the impact the basics will make.
We all know the benefits of multichannel marketing – increased exposure and access to wider demographics, for example – yet many of us are failing to create an effective multichannel marketing strategy. Why? It all comes down to inconsistencies across the channels.
SEO specialists launch sites with glaring errors on them all the time, destroying their chances of ever getting ranked on search results. With all the different SEO elements to think about on a site, it’s easy for the odd mistake to slip through the net.
Things like going live with an unnecessary no-index tag can hurt your rankings and make your SEO efforts go completely unnoticed. A lot of development and IT teams are not well-versed in the details of SEO, so can often negatively affect some elements of a site.
So, what can you do to make sure you’re sticking to the basic rules of ranking on Google?
Social media platforms are now a very ordinary part of life, and even the newcomers to the social media world are already showing huge promise. Snapchat, for example, has over 100 million daily active users, while Vine boasts around 200 million users per month! Networks like this grew extensively because they were in the right place at the right time; we were at a point when real time content was a top priority.
Figuring out ways to take shortcuts is one of life’s joys. We use electric toothbrushes so we don’t have to expend all that energy moving our hand, we use Roombas so that we don’t have to vacuum our carpets manually, and we’re even starting to become a little lazy when it comes to advertising. It’s estimated that up to 80 percent of advertising budgets in the UK will be allocated for programmatic, or automated, marketing by 2018, and it seems we’re in an increasingly programmatic world. Continue reading “Why Brand Measurement Matters in a Programmatic World”
How Your Site Can Get Hit by the Panda and Penguin Algorithms
Most people know that a top ranking on Google will get you a lot of exposure and traffic. That’s why companies now spend so much on SEO and advert. Over time, Google has updated their algorithms to make sure they only let high-quality sites get to those top few positions on the search results.
Firstly it’s worth explaining text to HTML ratio. All websites have a certain amount of back-end ‘HTML’ code, used by the developer, and a certain amount of standard text, visible to site visitors. The amount of text in proportion to the amount of HTML is the ‘text to HTML ratio’.
Optimising conversion rates has become a critical part of marketing over the last few years and is just as important as SEO. Every successful online business now looks at their conversion rates and optimises to get new customers. If you haven’t tried Conversion Rate Optimisation (CRO), you’re missing out.