Whilst some blogs are written just for personal satisfaction and entertainment, others have garnered keen followers from all over the world, on a huge variety of subjects.
Popular bloggers often find themselves in the heady situation of being able to influence buyers’ decisions. For example – www.carolinehirons.com – a beauty blogger who is so influential now, even editors of top beauty magazines rush out to buy her recommendations!
If you have something to promote, then it’s vital to team up with a partner in order to get your message out to the public. Choose your outreach partner well, and you can piggyback off their credibility and profile, in order to improve yours.
If you want to avoid ever-changing algorithms, and really know the impact of your marketing efforts, then it’s time to put grow your email list!
Despite every other channel and outlet, from social media through to competitions, an email newsletter still rates as one of the best ways to create impact through your marketing. Think about it logically – it’s a universal and direct line of communication. And providing you keep a clean and regularly-updated database of addresses, you know exactly where it’s heading – to the people you want to see it!