Optimising conversion rates has become a critical part of marketing over the last few years and is just as important as SEO. Every successful online business now looks at their conversion rates and optimises to get new customers. If you haven’t tried Conversion Rate Optimisation (CRO), you’re missing out.
Do People Wait? How Load Time Affects Your Site
People generally don’t like waiting for anything at all. Don’t believe me? Wait at the traffic lights when they turn green and see how long it takes for people to start beeping their horns and get red in the face. Probably about 5 seconds.
When it comes to browsing on their phone, they are even more impatient!