Making Google work for you means understanding how its search mechanisms function. Known in the business as algorithms, these are complicated programs that crawl the information on the web, seeking out what someone is looking for, marrying up bits of data to provide the closest answer to their search.
SEO might seem like a complicated subject, and it can be if you let it.
It doesn’t have to be, though.
The basics of search engine optimisation are actually quite simple. There’s a lot to it in terms of the smaller details, but many websites have ranked highly by just following the general rules we’ll cover in this article. You could spend hours tweaking every little piece of the code, but the difference it will make is tiny compared to the impact the basics will make.
SEO specialists launch sites with glaring errors on them all the time, destroying their chances of ever getting ranked on search results. With all the different SEO elements to think about on a site, it’s easy for the odd mistake to slip through the net.
Things like going live with an unnecessary no-index tag can hurt your rankings and make your SEO efforts go completely unnoticed. A lot of development and IT teams are not well-versed in the details of SEO, so can often negatively affect some elements of a site.
So, what can you do to make sure you’re sticking to the basic rules of ranking on Google?
Most people know that a top ranking on Google will get you a lot of exposure and traffic. That’s why companies now spend so much on SEO and advert. Over time, Google has updated their algorithms to make sure they only let high-quality sites get to those top few positions on the search results.
The best way to break up words in URLs is often a headache for those not used to best SEO practices and many websites which don’t consider this aspect make the mistake of using different methods for doing this. There’s usually 3 ways of doing this:
There is understandable confusion when it comes to URLs, especially when you start considering SEO, should you put as many potential keywords in there as possible or should you keep them short and neat, missing out on potential keywords? Read on.
SEO page titles are essential for many reasons. They are key indicators to Google what your page is all about, they need to be attractive to users as this can often be the difference between someone clicking on your page in a SERP or not. Ultimately the difference between you making money or your competitors making money. Not all page titles should be the same as they serve different purposes, however, they should always be search engine and user-friendly. For the purpose of this guide, I’ll split it into SEO titles for eCommerce sites and news/blog sites.
What is a meta description & why are they important?