SEMANTIC SEARCH – WHAT YOU NEED TO KNOW

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Semantic search has changed the way search works and will continue to do so. Semantics first properly came on to the scene when Google released their algorithm update known as ‘Hummingbird’. This attempted to take into context the searchers intent as oppose to simply responding to the searcher’s keywords. Users of Google seem to be catching on to this as there has been a large growth in queries which are more conversational.

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