The Critical SEO Checklist Every Site Should Follow Before it Goes Live

Posted on Categories SEO, Web development

SEO specialists launch sites with glaring errors on them all the time, destroying their chances of ever getting ranked on search results. With all the different SEO elements to think about on a site, it’s easy for the odd mistake to slip through the net.

Things like going live with an unnecessary no-index tag can hurt your rankings and make your SEO efforts go completely unnoticed. A lot of development and IT teams are not well-versed in the details of SEO, so can often negatively affect some elements of a site.

So, what can you do to make sure you’re sticking to the basic rules of ranking on Google?

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How To Break Up Words in URLs

Posted on Categories SEO, Web development

The best way to break up words in URLs is often a headache for those not used to best SEO practices and many websites which don’t consider this aspect make the mistake of using different methods for doing this. There’s usually 3 ways of doing this:

1 – With no separator at all www.example.com/examplenumber1

2 – With underscores www.example.com/example_numer_2

3 – With hyphens www.example.com/example-number-3

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Using Sprite To Compress Images

Posted on Categories Web development

CSS spriting is beneficial for speed in many ways, working in various ways. It combines small images into large ones, reducing the need for more server connections.

In most browsers (not including Opera), it’s faster to decode one large image as opposed to several others, speeding the process up even more. Additionally, space is saved from the overhead of each individual request which can end up saving a lot bandwidth.

The below graph shows how using sprite for 4 images saves data – considering you may have 50 plus images, you can save a lot of space with this one trick!

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Microdata – What Is It and Do I Need It?

Posted on Categories Local SEO, Web development

Firstly an explanation of some terms before we get into the nitty gritty:

Rich Snippets: The information displayed in SERPs (Search Engine Results Page).

Schema Markup: The universal language understood by all major search engines to display relevant information.

Microdata: The information that goes into the schema from you, the webmaster, giving info about what’s on that page.

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Lazy Loading – A Must If You Have Videos On Your Site

Posted on Categories Web apps, Web development

Despite a lot of sites utilising the engagement rate videos bring with them, the majority of sites totally overlook video marketing, to the point where they have no videos on their site at all. They are often dismissed as they are viewed as costly and not worthwhile.

With this attitude, you should not expect great results. The more you make your site useful and attractive to customers, the more they will buy. Videos go a long way on this front.

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Why You Should Use An SSL Certificate On Your WordPress Site

Posted on Categories SEO, Web development

HTTP, HTTPS, SSL – Do These Acronyms Impact SEO?

SSL certificates have been something most webmasters only recently considered important for eCommerce sites, and even then a lot of sites didn’t really go crazy with SSL certificates.

It’s not until more recently when Google said it would take into consideration whether sites have an SSL certificate or not that things changed.

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Google’s Steps To Speeding Up Your Site

Posted on Categories Web development

Google have developed an effective list of tools to make this process easy.

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How Flash, Videos & iFrames Affect SEO

Posted on Categories SEO, Web development

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Do People Wait? How Load Time Affects Your Site

Posted on Categories Conversion rate optimisation, SEO, Web development

People generally don’t like waiting for anything at all. Don’t believe me? Wait at the traffic lights when they turn green and see how long it takes for people to start beeping their horns and get red in the face. Probably about 5 seconds.

When it comes to browsing on their phone, they are even more impatient!

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Good News! Vines Can Now Be Embedded On WordPress

Posted on Categories Web development

WordPress 4.1, WordPress’ latest version of the CMS, allows users to embed videos from Vine on any post or page. Doing this is as simple as embedding any other type of content.

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