SEO specialists launch sites with glaring errors on them all the time, destroying their chances of ever getting ranked on search results. With all the different SEO elements to think about on a site, it’s easy for the odd mistake to slip through the net.
Things like going live with an unnecessary no-index tag can hurt your rankings and make your SEO efforts go completely unnoticed. A lot of development and IT teams are not well-versed in the details of SEO, so can often negatively affect some elements of a site.
So, what can you do to make sure you’re sticking to the basic rules of ranking on Google?
The best way to break up words in URLs is often a headache for those not used to best SEO practices and many websites which don’t consider this aspect make the mistake of using different methods for doing this. There’s usually 3 ways of doing this:
CSS spriting is beneficial for speed in many ways, working in various ways. It combines small images into large ones, reducing the need for more server connections.
In most browsers (not including Opera), it’s faster to decode one large image as opposed to several others, speeding the process up even more. Additionally, space is saved from the overhead of each individual request which can end up saving a lot bandwidth.
The below graph shows how using sprite for 4 images saves data – considering you may have 50 plus images, you can save a lot of space with this one trick!
Despite a lot of sites utilising the engagement rate videos bring with them, the majority of sites totally overlook video marketing, to the point where they have no videos on their site at all. They are often dismissed as they are viewed as costly and not worthwhile.
With this attitude, you should not expect great results. The more you make your site useful and attractive to customers, the more they will buy. Videos go a long way on this front.
Google understands text. At least 90% of what Google understands from your site is text you have written, whether it’s on-site content, meta titles and descriptions, alt text on images etc. However, when it comes to certain elements, such as flash, videos, and iFrames, understandably Google struggles.
People generally don’t like waiting for anything at all. Don’t believe me? Wait at the traffic lights when they turn green and see how long it takes for people to start beeping their horns and get red in the face. Probably about 5 seconds.
When it comes to browsing on their phone, they are even more impatient!