Featured snippets is an amazingly simple strategy, that’s often overlooked when considering overall website SEO. And it’s also a very easy strategy to implement.
Earned, Owned, and Paid Media. What’s The Difference?
You may have heard of these three terms, or not. But if you have any kind of business-orientated website or social media, then taking a small amount of time out to understand the difference, and how each one interacts with the other, is vital.
Harnessing The Power of Branding In Content Outreach
What Is Content Outreach?
Whilst some blogs are written just for personal satisfaction and entertainment, others have garnered keen followers from all over the world, on a huge variety of subjects.
Popular bloggers often find themselves in the heady situation of being able to influence buyers’ decisions. For example – www.carolinehirons.com – a beauty blogger who is so influential now, even editors of top beauty magazines rush out to buy her recommendations!
If you have something to promote, then it’s vital to team up with a partner in order to get your message out to the public. Choose your outreach partner well, and you can piggyback off their credibility and profile, in order to improve yours.
Grow your business email list today!
If you want to avoid ever-changing algorithms, and really know the impact of your marketing efforts, then it’s time to put grow your email list!
Despite every other channel and outlet, from social media through to competitions, an email newsletter still rates as one of the best ways to create impact through your marketing. Think about it logically – it’s a universal and direct line of communication. And providing you keep a clean and regularly-updated database of addresses, you know exactly where it’s heading – to the people you want to see it!
How Good Website Design Creates Good SEO Results
Everyone wants to be on the first page of Google when someone is searching for what they offer. It’s the holy grail (and let’s face it – past page two and you’re toast). But how to get there?
There are a combination of factors – some harder than others to crack, but the most basic, intrinsic and vital one of them all, is good web design. That doesn’t necessarily mean the visuals of the site (although of course, it does have to look the job), but rather the design of the ‘mechanics’ behind the scenes. How the site operates, and this should always, always be with SEO in mind.
Google Algorithms – Panda, Penguin and Hummingbird Explained
Making Google work for you means understanding how its search mechanisms function. Known in the business as algorithms, these are complicated programs that crawl the information on the web, seeking out what someone is looking for, marrying up bits of data to provide the closest answer to their search.
6 Ways To Optimise Your Conversion Rates
(Or in other words – keep people onboard your site and hopefully buying).
We’ve all heard of search engine optimisation (SEO), but what about conversion rate optimisation (CRO)? The art of converting browsers into new customers and buyers.
CRO has gradually crept to the forefront and is now equally as important to an operational site as SEO. Indeed – you can be sure that if you’re not optimising, but your competitors are – then you’re missing out.
Here are some great ways to improve your conversion rates sooner rather than later
PPC Marketing Explained – Get to Know the Basics of Advertising With Google
Want to know a bit about PPC? Not sure where to start? We’ve got you covered.
Advertising online, via search engines or on other sites, is often charged by how many people click on an ad. Commonly referred to as PPC, Pay-Per-Click advertising is a great way to get started with online marketing.
Let’s take a look at what exactly PPC is and how it can fit into the marketing of any business looking to reach new customers.
6 Big Mistakes That Will Get Your Site Banished From Google
Did you know that Google can completely remove your site from their search results?
Your site can go from getting a decent amount of traffic, increasing over time after every post, until one day, it just turns to nothing.
Without warning, your site can just disappear from Google completely.
The worst part is that you might not even know why. But Google can and will remove your whole website from the search results if you don’t consistently follow their up-to-date rules and regulations.
4 Tips to Make the Most of Remarketing and Build Acquisition Rates
Retargeting has now been talked about for years in the marketing community and is now widely used by B2C companies. B2B businesses, on the other hand, have not been as quick to adapt. The main obstacle for most has been creating a long-term strategy and implementing it to acquire new leads and sales.
More recently, B2B businesses have been catching up with the B2C industry in terms of their use of retargeting. In fact, over half of all B2B businesses now use retargeting as one of their marketing tactics.