Price comparison websites (PCWs) are taking over. ‘There has been significant growth in the use of PCWs in recent years’, claims a report by the Financial Conduct Authority, and who can blame us? After all, if we’re in the market for a new TV, we don’t just pay full price. Instead, we’ll pick the make and model that we like and we’ll spend hours scouring the web for the very best deals. But we don’t want our customers doing that, oh no! A bit hypocritical? Absolutely. But that’s how these things work.