Display Advertising: For the complete funnel

Display Advertising

Display advertising is often seen as a natural progression from search advertising. While this often holds true, display advertising can also be invaluable in the marketing mix. It is a great way to expose your brand to new customers, as well as build trust, and push prospects through the funnel. There are also various targeting methods and formats which allow for compelling campaigns:

  - Contextual
  - Placement
  - In-market audience
  - Interest categories
  - Topics
  - Demographics
  - Mobile apps
  - Remarketing
  - Social networks

Google Display Network (GDN)

For display activity there is a huge range of options to choose from. For smaller budget campaigns we will utilise the Google Display Network (GDN), which reaches 80% of internet users in the UK. The GDN is widely acknowledged to be the leader in traditional, non-programmatic display advertising. Using various strategies we have run hundreds of successful campaigns with different goals, constantly exceeding KPIs and increasing ROI for our clients.

Demand Side PLatforms (DSPs)

When we get into larger campaigns with larger budgets we start look at utilising the different network Demand Side Platforms (DSPs) available so the campaign has access to other publishers and targeting methods. Not only does this provide better efficiencies and more advanced tactics, it allows us to better target various parts of the buying funnel to generate a better ROI.

Engaging Formats

All of this display advertising encapsulates text, images, rich text HTML5 banners, and video. With Spray Marketing, we can go through this entire process internally so you have a one stop shop from which to run your entire display advertising campaign.

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