Grow your audience, tell your story, spark conversation

Paid Social Media

Social media is an integral part of any marketing strategy. However, the power of social media can be amplified considerably by advertising to not only build a funnel, but tell your story, and build trust in a way that crafts a compelling journey which represents your brand.

Whether it’s Twitter, Facebook, Instagram, LinkedIn, Pinterest, or YouTube, paid advertising is being leveraged on these platforms day in day out to supplement other channels, but also work within overarching campaigns. Whether your goal is to promote some content, or generate awareness, social advertising can help. In fact, we’ve run a number of successful direct response campaigns on social media so rest assured our team can help!

Right people, right time

From a marketing perspective, social media allows us to target specific interests to put the right content in front of the right people, at the right time. Furthermore, we can hypothesise as to the effectiveness and engagement rate of such promoted content and use this data to iterate and improve constantly.

The ability to A/B test at scale also gives us added insight into campaigns and potential customers.

Tangible ROI

Social media advertising campaigns often start off with a few workshops to ensure we understand the tone and voice of your brand, as well as the objectives and KPIs we are working to. This allows us to put a strategy in place to accomplish this and provide you with a tangible ROI.

Once we launch, the data available to our team through our various reporting tools means we can iterate very quickly across audiences, tactics, and creatives.

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