Conversion optimisation: Science and art combined

Conversion Rate Optimisation

So your website is getting a large number of visitors, and that's great, but for some reason this isn't translating into lots of customers? This situation is more common than you might think, and can be very frustrating, especially when you have no idea why visitors aren't using your services.

This is where Spray marketing can help, using a process called Conversion Rate Optimisation, or CRO. By using our advanced tools to track and analyse not only which pages of your website visitors to your site see, but also what they click on, where on the pages they are looking and even how they are arriving at your website in the first place. With this information we can adjust the layout of your site to improve usability, reduce visitor frustration, prevent loss of interest and increase conversion.

Interaction Analysis

At Spray marketing we use various techniques to analyse how visitors interact with your website. These techniques assist us in providing you with a clear picture of how your customers are using your website. Once we have this, Spray Marketing can then provide you with a number of options to increase your conversion rate.

To request the help of Spray Marketing's CRO team simply get in touch with us via our contact form or give us a call!

First-time User Testing

Everyone's mind works differently and what seems like a clear and simple site layout to you may be bewildering to someone else. Getting users with various different levels of technical skill, experience with the company's market sector and knowledge of any previous version of the website can give you very useful feedback on how your customers will interact with your website upon it being released onto the web.

Landing page analysis

Tracking which pages from your site your visitors are arriving at can be a big help. It's no good having a great front page if everyone is landing on your privacy policy. Page landing analysis lets you see which pages your customers are arriving at and where they're finding them, so you can make sure everyone arrives at the place you want them to.

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